Email Marketing
Email campaigns and automations
Campaigns and automations that keep you in touch with leads and customers, in ActiveCampaign or Mailchimp. Email work is quoted separately; it is not part of our monthly marketing packages.
What it can cover
What we can scope
- An email plan and calendar built around your offers and seasons.
- Newsletters, announcements and offers, built, tested and sent.
- Automations such as welcome series and enquiry follow-ups.
- Sign-up forms, tags and segments.
We confirm deliverables, reporting and price in a written quote before any work starts.
Process
How it works
- Review
- Your list, platform, past emails and goals.
- Plan
- An email calendar and the automations worth building first.
- Build
- Templates, automations and segments, set up and tested.
- Send and refine
- Campaigns go out on the agreed schedule.
Questions
Questions about email
Which email platform do you use?
We work in ActiveCampaign and Mailchimp. Already on one of them? We’ll pick up where you are. If you don’t have a platform yet, we’ll help you choose the one that suits your size and budget.
What’s the difference between a campaign and an automation?
A campaign is an email you send to your list at a set time, like a newsletter or an offer. An automation sends itself when someone does something, like joining your list, enquiring or buying.
Is email marketing part of the monthly marketing packages?
No. Our Standard and Full Digital packages cover social content, Meta and TikTok campaigns and weekday posting. Email work is scoped and quoted separately.