Marketing, made simple.
37 guides
- Google Ads
Google Ads Clicks but No Enquiries? How to Find the Cause
Google Ads getting clicks but no enquiries? Six checks in the right order, from tracking and search terms to the landing page and offer, with what to look for.
- Google Ads
Google Ads Management Fees: What You Pay and Why
How Google Ads management is priced: ad spend versus fees, percentage, flat and hourly models, setup fees, what the fee should cover and questions to ask.
- Social Design
How to Brief a Social Media Designer (With a Template)
What to put in a social media design brief: audience, goal, key messages, formats, brand assets, examples, approvals and files, with a template to copy.
- Social Design
How to Build a Consistent Look for Your Social Media
Build a social media visual system a small team can use: colour roles, fonts, photo style, logo rules, six post templates and a one-page style guide.
- Websites
How to Design a Service Page That Gets Enquiries
What a service page needs to turn visitors into enquiries: a clear first screen, situations, inclusions, pricing, proof, answers to doubts and a short form.
- Marketing Strategy
How to Set a Small Business Marketing Budget
Set a marketing budget you can defend: work back from the customers you need, add fixed costs, keep a testing reserve and review it monthly, with a worked example.
- Social Ads
How to Test Ad Creative on Meta Without Wasting Budget
A practical Meta creative testing plan for small budgets: test concepts first, size each test, choose a method, read the metrics and keep a test log.
- Marketing Strategy
How to Track Which Marketing Brings in Enquiries
A simple way to see which marketing brings in enquiries: tagged links, key events, a source saved with every form, call tracking and one monthly report.
- Websites
How to Write a Website Brief for a Small Business
How to write a website brief that gets comparable quotes: goals, pages, content, features, technical details, budget and approvals, with a template.
- Social Ads
Meta Ads Bringing Poor-Quality Leads? How to Fix It
Why Meta lead ads bring poor-quality leads and how to fix it: define a good lead, qualify in the ad and form, feed back CRM outcomes and follow up fast.
- Social Ads
Meta Ads or TikTok Ads: Which Fits Your Business?
Meta or TikTok ads? How they compare on audience, creative, budget minimums, lead collection and tracking, which suits which business, and how to test both.
- Google Ads
Performance Max vs Search Campaigns for Lead Generation
Should a lead generation business use Performance Max or Search? How each works, where Performance Max goes wrong, and when to test it alongside Search.
- Social Design
Social Media Image and Video Sizes: What to Design For
The image and video sizes a small business needs for Instagram, Facebook and TikTok, with safe areas, file formats and a deliverables list for designers.
- Websites
Website Maintenance Checklist for Small Businesses
What website maintenance involves and how often: backups, updates, security, form tests, speed, content and renewals, plus DIY versus a maintenance plan.
- Marketing Strategy
Which Marketing Channels Should a Small Business Focus On?
How a small team should choose marketing channels: five questions on demand, buying habits, area, capacity and budget, plus starting mixes by business type.
- Marketing Strategy
ActiveCampaign vs Mailchimp: Which Email Platform Fits Your Business?
ActiveCampaign or Mailchimp? How the two compare on automation, segmentation, CRM, e-commerce and ease of use, and which kind of business each one suits.
- Google Ads
Google Ads Conversion Tracking for Lead Generation: A Practical Setup Guide
Set up Google Ads conversion tracking that counts real leads: which actions to track, Google tag vs GA4 import, enhanced conversions, consent and offline imports.
- Google Ads
Google Ads vs SEO: Where Should a Small Business Spend First?
Google Ads or SEO first? How each one works, how long each takes, what each really costs, and a simple way to split a small budget between them.
- Websites
How Much Does a Small Business Website Cost?
What a small business website really costs to build and run: the build routes, the price drivers, the running costs people forget, and how to budget.
- SEO Basics
How to Get Your Business Into AI Search Answers
How Google AI Overviews, ChatGPT search and other AI tools choose sources, what actually helps a business get cited, and the AI SEO advice you can safely ignore.
- Websites
How to Improve Core Web Vitals on a Small Business Website
A practical guide to Core Web Vitals for business sites: what LCP, INP and CLS measure, how to read your data, and the fixes that matter most, even on WordPress.
- Websites
How to Redesign Your Website Without Losing Google Rankings
How to plan a website redesign so Google rankings survive: crawl the old site, map every URL, set 301 redirects, test before launch and watch the reports after.
- Social Ads
Meta Pixel and Conversions API: What Small Businesses Need to Set Up
What the Meta Pixel and Conversions API each do, why Meta recommends both, how deduplication works, and a setup checklist for lead and e-commerce sites.
- Websites
Shopify vs WooCommerce: Choosing a Platform for a Growing Store
Shopify or WooCommerce for a store that's growing? How fees, hosting, apps, SEO, and who does the upkeep compare, and the questions that settle the choice.
- SEO Basics
Why Google Isn't Indexing Your Pages (and How to Fix It)
What 'Crawled – currently not indexed' and the other Search Console statuses really mean, how to find the cause, and the fixes that get important pages indexed.
- SEO Basics
Why Isn't My Business Showing on Google Maps?
Your business is missing from Google Maps or the local pack. Here's how to tell which problem you have, from verification and suspensions to relevance and reviews.
- Websites
Why Your Website Isn't Generating Leads (and How to Find Out)
A step-by-step way to find out why your website isn't generating leads: check tracking, traffic quality, message, trust, the enquiry path and the follow-up.
- Websites
WordPress or a Custom-Built Website: Which Is Right for Your Business?
WordPress or custom code? A plain comparison of cost, speed, security, editing and ownership, with a simple way to decide which build suits your business.
- Marketing Strategy
Should Your Small Business Use an AI Chatbot for Leads?
When an AI chatbot helps a small business get more leads, when it doesn't, the risks of wrong answers, and how to tell whether it's working.
- Marketing Strategy
What Does a Digital Marketing Agency Do for Small Businesses?
A plain-English guide to what a digital marketing agency does for small businesses - SEO, Google Ads, lead gen, social, and reporting.
- Marketing Strategy
7 B2B Email Automation Workflows for Small Businesses
Seven B2B email workflows with the trigger, emails, timing and exit rule for each, plus the consent and deliverability basics to get right first.
- Social Ads
How Much Should You Spend on Facebook and Instagram Ads?
How to set a Facebook and Instagram ads budget: starting ranges, a cost-per-lead formula, a testing split, and the mistakes that waste the most spend.
- Marketing Strategy
How to Write a Simple Digital Marketing Strategy
A one-page digital marketing strategy for small businesses: goals, audience, offer, channels, budget and measurement, with an example and a quarterly review.
- Google Ads
How to Lower Your Google Ads Cost Per Lead
How to lower your Google Ads cost per lead: fix tracking, cut wasted searches, match ads to pages, improve the landing page and bid on good leads.
- SEO Basics
SEO Basics Every Small Business Owner Should Know
A plain-English guide to SEO for small businesses: how Google ranks pages, search intent, keywords, local SEO, technical basics and how to measure progress.
- Websites
Website Redesign Checklist
A website redesign checklist in five phases: before you start, planning, design and content, build and testing, and the first weeks after launch.
- Marketing Strategy
How to Build a Simple Lead Generation Funnel
A five-stage lead generation funnel for small businesses, with a worked example in numbers and the common leaks to fix at each stage.
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